格雷厄姆商学院内部横幅

整合营销传播

市场营销已经改变了——所以我们也改变了教育营销人员的方式.

Today’s marketing and communications professionals face a different set of challenges than previous generations. 有新技术, 受众行为的转变, and changing expectations for how brands should interact with the public. The way students prepare for communication-related careers should look different, too. A modern, forward-thinking integrated marketing communications program can help to give you your best start in the field. 

作为美高梅登录中心整合营销传播专业的学生, 你将获得各个领域的实践经验:广告, public relations, social media, brand management, and market research. More importantly, you’ll learn how these skills complement each other and impact an organization’s mission. 

你是否对广告宣传感兴趣, 制定社交媒体策略, 分析平台指标, or anything in between, the IMC major will ensure that you’re prepared for a dynamic career—today, 在未来的岁月里. 

A student sits at a group desk, pointing at her laptop and writing in a notebook.

整合营销传播专业

  • Key Courses

    整合营销传播课程

    The 整合营销传播 major offers a wide variety of learning opportunities, 整合广告课程, public relations, marketing, 以及金融学位课程. IMC students will take a minimum of 123 credits, which may include the following classes:

    • MKT 100:市场营销原理
    • SPM 230:社交媒体平台的概念
    • MKT 330: Advertising
    • MKT 355:数字营销
    • MKT 365: Branding
    • PR 421:公共关系活动
    • PR 423:危机沟通管理
    • MKT 490:市场营销实习

    4+1研究生学位机会

    Students who wish to continue their education also benefit from a 4+1 pathway to York College’s graduate program, 他们可以在哪里获得学士学位和 整合营销传播文学硕士 in as few as five years.

  • Career Opportunities & Benefits

    整合营销传播的职业

    不管你的兴趣是什么, York College’s experienced faculty will guide you toward real-world opportunities that allow you to build a strong professional network.

    These are just a few of the many career opportunities available to graduates of the 整合营销传播 program:

    • Brand Manager
    • Marketing Director
    • Media Planner
    • Social Media Manager
    • 邮件营销专员
    • 公共关系专员
    • 沟通策略
    • 客户关系经理
    • Event Planner

    整合营销传播薪酬信息

    A degree in 整合营销传播s can land you rewarding work at all stages of your career. Glassdoor reports that the salary for an entry-level marketing specialist can range anywhere from a low of $32,000 to more than $54,000 annually. 

    Salaries across the communications and marketing industry show strong earning potential for IMC program graduates. Here are just a few median salaries for common careers in integrated marketing communications. (Source: U.S. 劳工统计局)

    • 营销专员:73,970美元
    • 公共关系专员:62,810美元
    • 网络内容管理——$83,598
    • 内容营销和社交媒体经理:53,706美元
    • 市场策略师:86174美元
    • 广告和营销经理:141490美元

    IMC学位课程的好处

    Integrated marketing communications degrees are a popular degree program among students pursuing marketing or related fields of study. 这个商业领域提供了一个积极的职业前景, 高薪潜力, 以及持续增长的大量领导机会. 

    Other benefits of pursuing a degree in 整合营销传播s include: 

    • 监督市场营销活动的实施
    • Opportunities to work for a wide range of employers in a variety of different industries 
    • A growing field of study that will position you ahead of your competition as a new marketing professional
    • 毕业后的高收入工资和高薪潜力
    • Opportunity to work with big brands to improve customer relationships and marketing strategies 
    • 能够在该领域出差和远程工作

  • Internships & Work Experience

    Internships & Work Experience

    作为他们高年级课程的一部分, all 整合营销传播 majors will work directly with local professionals on the creation of a promotional plan for a business or organization. 在现实世界的项目中, students develop valuable skills in client management and learn how to put their knowledge into practice.

    A variety of internships are also available through the 整合营销传播 program, providing students with hands-on experience as they build a strong resumé.

  • Mentorship & Community

    Mentorship & Community

    Relationship-building is a hallmark of our programs in the 格雷厄姆商学院 at York College. In addition to working closely with faculty members who care about helping you to achieve your goals, you’ll learn how to form good networking relationships with professionals in your industry.

    Students in the 整合营销传播 major also have the opportunity to participate in the Public Relations Student Society of America (PRSSA). Membership in PRSSA allows students to network with peers and professionals, while continuing to develop skills that will prepare them for future careers.

  • High-Demand Skills

    IMC技能和学位要求

    整合营销传播 majors will need to develop expertise in both collaborative “soft” skills and digital technologies. As you prepare for your degree in this field, it will be helpful to focus on the following areas. 

    • 批判性思维和解决问题能力
    • Analytical skills
    • Good communication
    • 良好的人际交往能力
    • Project management
    • Creative thinking
    • Technological fluency

    You may also choose to explore knowledge or certifications in areas like healthcare marketing, social media platforms, social listening tools, 广告平台(谷歌广告), Facebook商务套件), 分析平台(谷歌分析), Adobe Analytics), 或者像Hubspot或SalesForce这样的CRM软件. 

    IMC专业最好的辅修课程

    Students who pursue a Bachelor of Arts in 整合营销传播 may also decide to complement their degree with another area of study for a well-rounded education. IMC专业的辅修课程包括:

    • Business Analytics 
    • Entrepreneurship
    • Foreign Language 
    • Psychology 
    • Visual Communication
    • Professional Writing
  • Accreditation & 专业的认可

    Accreditation & 专业的认可

    ACBSP Accredited School 整合营销传播.S.,课程是由 ACBSP.

    该认证的重点是表彰卓越的教学, 决定学生的学习成果, 以及持续改进的模式. ACBSP以学生为中心的教学方法, 哪些是为了质量而测量和分析的, ensures that students gain the right skills from their educational investment. Institutions with programs accredited by ACBSP are committed to continuous improvement that ensures their business program will give students the skills employers want.

Program Requirements

必修课程和毕业学位要求
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2023-2024 Undergraduate Catalog

Contact Us
格雷厄姆商学院
Dr. Jefrey Woodall
威尔曼商务中心,226号
Phone: 717.815.1248
jwoodall@joker123plus.net

Michele Yoder, Ph.D.
市场营销、管理和创业主席
威尔曼商务中心301室
Phone: 717.815.1701
myoder4@joker123plus.net